Prime-Time Television Program Essay Example | Topics and Well Written Essays - 500 words

Prime-Time Television Program - Essay Example This paper discusses how Coca-Cola Company has incorporated social media to ensure that it’s commercial reach large number of customers globally. The key Coca-Cola commercial that I liked is the Mirage--Super Bowl ads 2013. This commercial portrays three groups of people racing for a bottle of Coke in a dry land (Super Bowl 2013 ads 2013). It is interesting to note how the three groups of people look thirsty in a place that has no water and the only solution to their thirsty is a cold bottle of Coke. As the individuals continue to run Coke on its side increases it speed. Consequently, the individuals increase their speed up to the point they catch up with the bottle of coke. This is followed by sharing the drink that they take in an enjoyable way thus creating a strong friendship among themselves. In my opinion, the commercial has played a major role in ensuring that the company reaches its target market. For example, the racing individuals are of different ages thus indicating that the company targets all the consumers regardless of their ages. Similarly, young people who are key consumers of Coca-Cola products can freely interact with the characters that are featured in the commercial through social media. David 25 argues that in this way the company has ensured strong positive relationship between its products and the consumers. Having been held in a desert, the commercial indicates that the company is not only targeting cold places but also it has adopted various strategies to ensure that the needs of consumers residing in dry countries are catered for. As the demand of Coca-Cola products increases, the company has embarked on improving its production by the use of modern technology. The speed with which the Coke bottle was emulating depicts the haste at which Coca-Cola C ompany is putting in place modern technology as a way of ensuring that the needs of its market are effectively met. Social media is a major advertising